But the news wasn't bad across the board. Further, the respondents reported that they actively participated in new-product planning processes less than 65 percent of the time. Fewer than 29 percent of respondents to the GSCI survey, which was conducted across more than 50 supply chain leaders, said their company identified and mitigated the risks of new initiatives effectively. The study indicated that businesses are more vulnerable to these missteps than you might imagine. 'The costs of a new product's supply chain can easily outstrip its profit generation, and consistently poor new product initiative management leads to SKU stock-keeping unit complexity, which can cripple the company's supply chain,' he explained. Unfortunately, things can go south pretty quickly if the plan doesn't take the supply chain's capabilities and limitations into account, according to Burnette.
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